Specta is Nigeria’s fastest lending platform from Sterling Bank where users can get loans of up to five million naira within five minutes and pay back easily without stress. The best part is that there is no paperwork involved, no collateral will be requested and no guarantor is to be provided. Users get credited instantly if their application is successful. Specta also has a shopping platform; PayWithSpecta this allows users shop for products and even access services then they pay in installments (ie pay small small or shop now, pay later) instead of paying bulk sums, the platform has over 1800 merchants that render services both online and in physical stores all across Nigeria. PayWithSpecta basically allow users spread payments, thereby taking the burden off.
As Lead Graphic Designer when I was creating marketing campaigns for Specta and PayWithSpecta the products’ promise served as the content pillars which are the competitive advantages they have over other products. I made sure to include them in my designs to get the audience to take action.