Switch by Sterling is a product that allows users to gain easy access to multi currency savings accounts, cheaper money transfers, the best lending products, investment offerings, insurance and virtual card products in Nigeria. These are what makes Switch so great. They set out to ensure that everyone of Nigerian heritage has convenient access to the Nigerian financial ecosystem wherever they are. The promise is cross border banking with convenience, Nigerians in the diaspora are a major demographic for this product as well as Nigerians in Nigeria. Switch is backed by Sterling bank which serves as a major booster of trust among users especially with the level of insecurity on the rise, Switch guarantees the safety of users money and information and I always aim to push this in my designs.
As a lead designer, I collaborated closely with cross-functional teams to create a wide range of designs for our product. This included designing app download campaigns, creating visually appealing email designs, crafting engaging social media graphics, and producing informative reports. By working closely with our team, I was able to ensure that all designs were consistent with our brand and effectively communicated our message to our target audience. Additionally, I regularly sought feedback from stakeholders and iterated on designs to continuously improve their effectiveness.
I created a wide range of designs which include but are not limited to;